Making a advertisement these days is becoming more and more complex as companies and filmmakers try to make unique ads that stand out and capture the imagination.
Of the latest crop of ads, Sony’s Bravia ads are fabulous in this regard. They are brilliantly executed, the music is perfect and you want to keep watching them over and over. My favorite is the one of the colored balls bouncing their way down the steep streets of my old home town, San Francisco. As one of the ad guys says “This is much more about connecting the people emotionally” – to Sony and tying Sony and color together in our minds. The tag line – Color. Like no other.
What I find even more intriguing is how they made this commercial. If you are like me, and are curious as to what went into the making of this ad, watch the behind the scenes stuff – fascinating and so cool! 23 cameras? Nice! Here’s more from the team:
In an age when CGI is commonplace, this makes the commercial all the more extraordinary. Every single frame was shot over two days – with the main sequence involving a 23-man camera crew and only one chance to get it right.
An entire block was closed off and special compressed-air cannons shot the balls into the air, while earth moving equipment poured thousands down the street. Not that you’d know it from the finished product, but these balls can do some damage, so all the cars were props and crew members went so far as to having protective shields and crash helmets.
But when you get it right, you get it right. The goal at the beginning was to deliver a “really simple, visual celebration of colour”. We think you’ll agree the results speak for themselves.
And if you want to watch their other ad in the series – where they explode paint onto and from a housing complex in Scotland, you can see that here.
Found the ads through VSL